{"id":2562,"date":"2026-03-03T14:10:01","date_gmt":"2026-03-03T11:10:01","guid":{"rendered":"https:\/\/almaty-invest.kz\/ru\/?page_id=2562"},"modified":"2026-04-10T13:15:04","modified_gmt":"2026-04-10T10:15:04","slug":"turisticheskaya-privlekatelnost","status":"publish","type":"page","link":"https:\/\/almaty-invest.kz\/en\/turisticheskaya-privlekatelnost\/","title":{"rendered":"Tourism Potential"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>&nbsp;<\/p>\n<h3><strong>KEY TOURISM INDICATORS OF ALMATY<\/strong><\/h3>\n<p><strong>(January&ndash;September 2025)<\/strong><\/p>\n<p>Total tourist flow: 1,869,375 visitors<\/p>\n<p>Residents (domestic tourism): 1,306,000 (69.9%)<\/p>\n<p>International tourists (non-residents): 563,300 (30.1%)<\/p>\n<p>Infrastructure: 375 accommodation facilities (8.3% of all facilities in Kazakhstan)<\/p>\n<p>Room inventory: 12,340 rooms<\/p>\n<p>Simultaneous capacity: 30,724 beds<\/p>\n<h3><strong>ECONOMIC IMPACT<\/strong><\/h3>\n<p>Volume of services provided: KZT 82.4 billion<\/p>\n<p>Almaty&rsquo;s share in the national service volume: 30.8%<\/p>\n<p>Average cost per bed-night: KZT 27,720<\/p>\n<h3><strong>VISITOR PROFILE &amp; PREFERENCES<\/strong><\/h3>\n<p>Top source markets: Russia (124.2 thousand), China (102.1 thousand), India (85.6 thousand), and Turkey (28.7 thousand).<\/p>\n<h3><strong>PURPOSE OF VISIT<\/strong><\/h3>\n<p>Personal travel: 63.4%<\/p>\n<p>Business and professional travel: 36.6%<\/p>\n<p>Length of stay: 88.7% of visitors stay overnight<\/p>\n<p>Accommodation choice: The majority (61%) choose non-classified hotels.<\/p>\n<p>International visitors prefer 3&ndash;5-star hotels, accounting for approximately 55% of guests in this segment.<\/p>\n<h3><strong>TERRITORIAL DISTRIBUTION<\/strong><\/h3>\n<p>Medeu District: Leader in the number of hotels with restaurants (29) and luxury-class properties (5-star and 4-star) &ndash; 5 properties.<\/p>\n<p>Almaly and Bostandyk Districts: Business activity hubs with the highest concentration of personnel (over 3,200 employees combined).<\/p>\n<p>Nauryzbay District: The smallest number of facilities (12), but the highest staff-to-property ratio (an average of 35 employees per facility).<\/p>\n<h3><strong>INVESTMENT<\/strong><\/h3>\n<p>Investment in fixed capital of the sector reached KZT 113.2 billion in the first 9 months of 2025 (a 47.4% increase year-on-year).<\/p>\n<p>According to other estimates, the figure reached KZT 171.6 billion over 11 months.<\/p>\n<h3><strong>NEW OPENINGS<\/strong><\/h3>\n<p>Between 46 and 48 new facilities were commissioned through private investment, including:<\/p>\n<p>18 hotels, 21 hostels<\/p>\n<p>Glamping sites, recreation centers, and the first capsule hotel<\/p>\n<p>Pipeline: Projects for an additional 58 hotels with a total of 6,794 rooms are currently under development.<\/p>\n<h3><strong>INFRASTRUCTURE &amp; EXPERIENCE DEVELOPMENT<\/strong><\/h3>\n<p>The city continues to actively invest in enhancing the tourist experience:<\/p>\n<p>Mountain cluster: The Almarasan thermal spring has been reconstructed; 10 mountain trails (approximately 100 km) have been improved; and 3 camping zones equipped with solar panels for device charging have been created.<\/p>\n<p>Digitalization: An audio guide covering 110 sites and 10 key city routes has been launched.<\/p>\n<p>MICE &amp; events: Almaty has officially obtained World Craft City status, strengthening its position as a center for event-based and ethno-cultural tourism.<\/p>\n<h3><strong>INTERNATIONAL RECOGNITION &amp; AIR CONNECTIVITY<\/strong><\/h3>\n<p>Global marketing: The city participated in 9 major international exhibitions, signing 270 agreements aimed at attracting approximately 224,000 foreign tourists.<\/p>\n<p>Air connectivity: Almaty is connected by direct flights to 60 cities worldwide. In 2025 alone, 13 new air routes were launched.<\/p>\n<p>Rankings: In 2025, the city was featured in CNN recommendations, while The Telegraph described it as the &ldquo;Pearl of Central Asia.&rdquo; Bloomberg included Almaty in its Top 25 destinations for 2026.<\/p>\n<h3><strong>PERFORMANCE BENCHMARKING (COMPETITIVE ENVIRONMENT)<\/strong><\/h3>\n<p>Hotel occupancy: In the first half of 2025, the national average occupancy rate in Kazakhstan reached 58.2%. In Almaty&rsquo;s premium segment (5-star hotels), occupancy peaked at 67.6% during high seasons.<\/p>\n<p>Revenue per available room (RevPAR): The national average increased by 6.5% to $67.54, comparable to neighboring Kyrgyzstan ($65.08).<\/p>\n<h3><strong>ANALYTICAL NOTE<\/strong><\/h3>\n<p>A clear trend toward sector formalization and increasing economic significance is observed: in the first half of 2025, the gross value added (GVA) of the tourism sector reached KZT 559.3 billion &mdash; nearly double the figure for the same period last year.<\/p>\n<p>This positions tourism as one of the fastest-growing drivers of Almaty&rsquo;s economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; KEY TOURISM INDICATORS OF ALMATY (January&ndash;September 2025) Total tourist flow: 1,869,375 visitors Residents (domestic tourism): 1,306,000 (69.9%) International tourists&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2951,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2562","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/pages\/2562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/comments?post=2562"}],"version-history":[{"count":18,"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/pages\/2562\/revisions"}],"predecessor-version":[{"id":3015,"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/pages\/2562\/revisions\/3015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/media\/2951"}],"wp:attachment":[{"href":"https:\/\/almaty-invest.kz\/en\/wp-json\/wp\/v2\/media?parent=2562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}